Fiat Car Blog

An impressive marketing campaign goes hand-in-hand with the launch of a new car model. However, if we’re about the launch of a new model from a car maker that has been missing in action from the spotlight for more than one decade, everyone’s eyes is sure to be glued to the brains and efforts of the marketing team that will lead the brand’s reentry and the model’s launch.

Italian carmaker Fiat has just recently made its reentry into the United States market through the launch of two models—the 500 and 500C Convertible whose tagline reads “Simply More.” According to the press release materials, the tagline “Simply More” pertains to the school of thought that one’s self expression can make life rich and full. Moreover, it also reflects the saying that the “simple things” in one’s life can be considered treasures such that the new model, Fiat 500, has everything you need.

Fiat 500’s new tag line “Simply More” sounds, well, simple. It sure helped that someone from the marketing team explained the though behind its simplicity that added to its fine flair. Moving on, the marketing team behind the carmaker’s re-entry alongside the launch of its two new models is working vigorously to make this crucial marketing campaign come to life through above the line and below the line advertising. We are all expecting to see the tagline pop up in most social networking and digital ads and events and of course, on television as the brand recently aired its first TV commercial. Here’s a short clip of that ad:

Aging. No appeal. These are the words that will cross your mind when you look at the Seicento by Fiat. Ofcourse, about 1 million people who rides the Seceinto will beg to disagree. The Fiat Seicento is after all a ride built for a particular purpose. It is the basic car which can get you from point A to point B.

The Seicento is equipped with a small 0.9L engine that is capable of giving out  39 horsepower. The car is not designed to win races or leave other cars behind but is a very frugal vehilce that will not hurt your pocket. And maybe, that is the secret to its success.

The Seicento is schedule for some updates and the engineers of Fiat are currently on the drawing boards to give Fiat lovers their new practical city ride. Fiat wants to keep the car as a low cost ride that does not guzzle up fuel. They plan to give the car a design overhaul though to give it a more appealing urban look.

Fiat aims to inject some features that are not usually found int he Seicento’s market segment, and hopefully attract more consumers. Fiat has no plans of releasing the new version of the Seicento in the United States.

Insiders added that the Topolino has been axed by the car manufacturer from its lineup. The Topolino is another city car designed for the upper scale of the urban market but this car did not get the green light of the Fiat bosses. The original plan was to position the Topolino under the Fiat 500 and the Panda for their developing markets and some of the high end markets of Western Europe. Fiat has already declared that the 2-cylinder Topolino will not come to the United Kingdom.