The new 500 Abarth is about $6,500 more expensive than the 101 hp Fiat 500 but it also raises brows cause it nears the tag price of the 2012 Genesis Coupe of Hyundai which gives out 210 hp and has a tag price of only $22,250. It also can be comparable to the 305 horsepower Mustang V6 by Ford fo $22,310.

The Fiat representatives of course will say everything to pacify the negativity surrounding the tag price, and they do this by pointing to the Italian heritage of the 500 Abarth. It should be clear though that while Fiat hails from Italy like the Ferrari, they are pears and apples that you can easily distinguish.

The 500 Abarth though has enough attitude to help pump some adrenaline into your system without causing a six-figure deduction from your bank account for an Italian ride.

Fiat though maybe looking into snatching some buyers of small GTIs as the price of the Mini Cooper S that produces 181 hp is pegged at $23,800.

The most potent Abarth 500 that will roll out in the will have a 1.4L turbocharged powerplant that gives out 160 hp while revving at 5,500 rpm. Peak torque is 170 lb-ft achieved from 2,500 thru 4,000 rpm. The power of the engine is transferred to the wheels via a manual gearbox with 5 speeds equipped with TTC or Torque Transfer Control system.

The safety award goes to the Fiat 500s that rolled out of the car plants after July this year as the structure of the driver seat was modified to enhance occupant protection during rear-end and frontal collisions.

The announcement is also an added assurance to consumers who might be thinking if their money is worth it and if the car goes beyond the fuel savings it promises. The 4-cylinder, 1.4L engine of the Fiat 500 linked with its 6-speed automatic gearbox has a fuel mileage of 27 miles per gallon while cruising around the city traffic while it gets a 34 mpg if you are on the highway. The current price for unleaded gasoline is currently averaging at around $3.47 as of this week.

The IIHS has only given their thumbs up for stop afety for the Ford Fiesta and Fiat 500 in the minicar category.

The new Fiat 500 will also be one among other cars which will be subjected to a crash test by the National Highway Traffic Safety Administration or NHTSA. The agency has been following a safety rating program using a 5-star system to gauge a vehicles safety.

The safety accomplishment of the Fiat 500 came with a good headliner on leading newspapers in the United States saying that J. Lo’s booty is safe with the Fiat 500 following the lines of their high profile marketing push tapping the services of singer-actress Jennifer Lopez.

Italian carmaker Fiat has just recently made its reentry into the United States market through the launch of two models—the 500 and 500C Convertible whose tagline reads “Simply More.” According to the press release materials, the tagline “Simply More” pertains to the school of thought that one’s self expression can make life rich and full. Moreover, it also reflects the saying that the “simple things” in one’s life can be considered treasures such that the new model, Fiat 500, has everything you need.

Fiat 500’s new tag line “Simply More” sounds, well, simple. It sure helped that someone from the marketing team explained the though behind its simplicity that added to its fine flair. Moving on, the marketing team behind the carmaker’s re-entry alongside the launch of its two new models is working vigorously to make this crucial marketing campaign come to life through above the line and below the line advertising. We are all expecting to see the tagline pop up in most social networking and digital ads and events and of course, on television as the brand recently aired its first TV commercial. Here’s a short clip of that ad:

Click here to view the embedded video.

The partnership of Chrysler with Fiat almost guarantees an influx of European car hitting the U.S. streets in the next few years. There will be sports cars from the garage of Alfa Romeo as well.

The Fiat 500 was specifically designed to provide consumers with an easy to drive, economical, fun, small car. The Abarth variant refers to the beefed up 1.4L 4-cylinder engine that can output about 135hp. The fuel mileage of the vehicle is pegged at 36.2 mpg based on European standards.

The first 500’s were produced as early as 1957. The carmaker made the original design as the inspiration for the new release giving it the retro look. Abarth is the tuning division of Fiat which takes care of enhancing the looks and performance of the cars.

The Abarth 500 is set up with 16-inch rims, leather seats, dual tail pipes, new design for the front bumper, and badges of the Abarth division all over.

The sticker for the Fiat 500 Abarth starts at $18,000. The performance might not be that impressive but the styling of this car can get it to every garage in the U.S.

This has to be one of the most bizarre Fiat 500′s I’ve seen to date. Inspired by the popular doll, this Fiat 500 Barbie Car is extremely high-end with a matching high-end price tag of well over $125,000. Yes, you read it right, well over one hundred and twenty-five thousand dollars.

That’s a heap of cash for a micro car.

Fiat officially announced the sticker price of the convertible release of the Fiat 500C. The city car will be tagged starting at £11300 when it hits dealership this coming summer in the United Kingdom.

The Fiat 500 C aims to please the sector which loves value rides and appreciative of soft-top vehicles.

Fiat will also be releasing a Lounge version which has a more powerful engine. This unit will cost £14100. Aside from the bigger engine, the Lounge will also have rear parking aid sensors, fog lights, automatic climate system, and alloy rims.

The Lounge version will also make use of Fiat’s Blue&Me which is a hands free entertainment system. It will also have the eco Drive, an advanced technology that analyzes the driving style of the occupant and gives fuel efficiency tips to help decrease harmful emissions.

The United Kingdom will be the first nation in Europe to enjoy the new generation 500 C. The British people will enjoy the iconic car ahead of the scheduled sale in Italy.

The 500 C Pop version will come standard with the electronically controlled soft top cover, power door locks, CD/MP3 for entertainment, electric controlled mirrors, multiple airbag safety system, and air conditioning.

The Fiat 500 C will come in 11 colors that include red, black, ivory and the new schemes of Raggamuffin Red and Tech House Grey. The interiors of the basic Pop 500 C will come in ivory or black finish contrasted by grey or red seats. The Lounge come in the same colors but the seats can be specified in black or brown.

The engines will come in the range of 500’s ultra low emission Euro 5 power plants that can give out 69 bhp to around 100 bhp depending on the variant.